Apple uses many different strategies for selecting and segmenting the target market. Apple uses strategies such as demographic segmentation. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income and education. Apple has 15 retail stores in New York. Apple has used a concentrated targeting strategy that has helped them position themselves as a popular company with quality products. The most successful and most applied segmentation strategy has been psychographic segmentation, which appeals to out personalities, attitudes, motives, and lifestyles. Apple has aimed at being a "lifestyle brand" and this lifestyle appeals from Tweens to Boomers, low income to high income individuals, and all shapes, sizes and races.
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