A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange. There are two types of consumer products such as business product and consumer product. A business product also known as an industrial product, is used to manufacture other goods or services, to facilitate an organization's operation or to resell to other customers. A consumer product is bought to satisfy an individuals personal wants or needs. Apple's products can be classified as a consumer product. Apple products such as iPhones, iPads, and MacBook are for personal uses. Apple iPhones are considered a specialty product. Consumers look for that product and some will not settle for less. Plus not many stores sell Apple products.
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