Chapter 4- The Marketing Environment
Apple sells their products to many different consumers, from teens to older people. Many different people walk around with Apple phones for many different reasons. Teens probably walk around with iphones to seem "cool". And older people walk around with iphones because it's very simple to use. Apple makes stylish, yet simple phones. Many different nationalities also use Apple phones. The most popular Iphones as of right now are the newest ones even though people are still using the older ones.
Apple Phones & Samsung Galaxy Phones
Apples competition as of right now is Samsung Galaxy phones. They both come out with phones every year and they try making their phones better than the other. The newest phones that came out are the Apple Iphone 6s / Iphone 6s Plus and also the Samsung 6s / Samsung 6s Edge.
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