Monday, October 12, 2015

Chapter 5- Developing a Global Vision


Global Marketing is marketing that target marks throughout the world. Apple leads the United States retail market. In 2014, Apple has 453 retail stores in 16 different counties and online store is available in 39 countries. Apple opened it's first store outside of the United States in 2003 in Japan. Apple also does business in China which has some of the highest growth rates and also have the worlds largest population. 

As of 2014, Apples annual revenue was $182,795 billion dollars. Also as of July of 2015, Apple has over 115,000 employees. 

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