A marketing channel, also known as a channel of distribution, is a business structure of interdependent organizations that reaches from the point of production to the consumers and facilities the downstream physical movements of goods through the supply chain. Apple uses dual distribution in order to distribute the same product to target market. Dual distribution is when a producer selects two or more channels to distribute the same product to the consumers. Apple uses direct channel by selling their products directly to the consumers in stores and also online at their website. Apple also uses retailer channel. A retailer channel is when the retailer is larger and can buy in large quantities directly from the manufacturer. Apple gives their products to Best Buy, Target, and also Walmart in order for those stores to be able to sell them. Using a direct channel, can be useful because they can profit more. Intensive distribution is used in the Apple company. This is a form of distribution aimed at maximum market coverage. Apple uses this form of distribution by putting their products in different stores in order for potential consumers to buy it. Apple also uses two types of retailing stores in order to put their products out there. Apple uses department stores that sell everything including electronics and they also use specialty store which is their store personally. Marketing channel can be viewed as a way for which products, their ownership, communication, financing and payment, and accompanying risk flow to the consumer.
Thursday, October 22, 2015
Chapter 14- Marketing Channels and Retailing
A marketing channel, also known as a channel of distribution, is a business structure of interdependent organizations that reaches from the point of production to the consumers and facilities the downstream physical movements of goods through the supply chain. Apple uses dual distribution in order to distribute the same product to target market. Dual distribution is when a producer selects two or more channels to distribute the same product to the consumers. Apple uses direct channel by selling their products directly to the consumers in stores and also online at their website. Apple also uses retailer channel. A retailer channel is when the retailer is larger and can buy in large quantities directly from the manufacturer. Apple gives their products to Best Buy, Target, and also Walmart in order for those stores to be able to sell them. Using a direct channel, can be useful because they can profit more. Intensive distribution is used in the Apple company. This is a form of distribution aimed at maximum market coverage. Apple uses this form of distribution by putting their products in different stores in order for potential consumers to buy it. Apple also uses two types of retailing stores in order to put their products out there. Apple uses department stores that sell everything including electronics and they also use specialty store which is their store personally. Marketing channel can be viewed as a way for which products, their ownership, communication, financing and payment, and accompanying risk flow to the consumer.
A marketing channel, also known as a channel of distribution, is a business structure of interdependent organizations that reaches from the point of production to the consumers and facilities the downstream physical movements of goods through the supply chain. Apple uses dual distribution in order to distribute the same product to target market. Dual distribution is when a producer selects two or more channels to distribute the same product to the consumers. Apple uses direct channel by selling their products directly to the consumers in stores and also online at their website. Apple also uses retailer channel. A retailer channel is when the retailer is larger and can buy in large quantities directly from the manufacturer. Apple gives their products to Best Buy, Target, and also Walmart in order for those stores to be able to sell them. Using a direct channel, can be useful because they can profit more. Intensive distribution is used in the Apple company. This is a form of distribution aimed at maximum market coverage. Apple uses this form of distribution by putting their products in different stores in order for potential consumers to buy it. Apple also uses two types of retailing stores in order to put their products out there. Apple uses department stores that sell everything including electronics and they also use specialty store which is their store personally. Marketing channel can be viewed as a way for which products, their ownership, communication, financing and payment, and accompanying risk flow to the consumer.
Sunday, October 18, 2015
Chapter 6- Consumer Decision Making
It is important to know how consumers behave and make decisions. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased good or services. Consumers usually follow a 5 step process called Consumer Decision Making Process when determining what to buy, and whether they should purchase it or not. The 5 steps in this process are (1) need recognition, (2) information search, (3) evaluation of alternatives,(4) purchases and (5) post-purchase behavior.
The first step is need recognition, electronic devices aren't a need, more as a want that people feel the need to have. Apple is a largely known company and many external stimuli affect this company. Some are recommendations from others that already have the phones, some are the new design and colors that comes with the phones and also advertisements all of social media impact the company's sales.
After recognizing the needs and wants, consumers search for information about the product. There are two different types of ways to research information. Internal information search is information stored in the memory. This information is stored from previous experience with the product. For exampling researching Apple phones is considered internal if the person already has an Apple phone or has dealt with Apple products before. External information is information in the outside environment. There are two types of external information sources which are nonmarketing-controlled and marketing-controlled. A nonmarketing controlled information source are not associated with marketers promoting a product. This would include trying a product for the first time, getting recommendations from a personal source or reading reviews from a source. A marketing-controlled information source is based on the product with marketers promoting. This includes sales promotion, salespeople and the internet.
After getting information, the consumer is ready to make a decision.To make that decision consumers may evaluation alternatives. With Apple products especially the phones since they are a big hit, most people wouldn't really recommend an alternative. But there are some people, that will think about other phones including the Samsung Galaxy or even the LG phones. They both can compare to the Apple phones, all of them include touchscreen and they all have large screens now.
Purchase is the next step in the process, people are purchasing a lot of Apple products especially their phone since a new one comes out every year and many people want to have the newest phone. In the first 3 days alone, the iPhone 6 / iPhone 6 Plus sold around 10 million devices.
Post-purchase behavior is how well these expectations are met determines whether the consumer is satisfied or dissatisfied with the purchase. Most Apple consumer are satisfied with their products especially their phones since so many people purchase their phones yearly.
It is important to know how consumers behave and make decisions. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased good or services. Consumers usually follow a 5 step process called Consumer Decision Making Process when determining what to buy, and whether they should purchase it or not. The 5 steps in this process are (1) need recognition, (2) information search, (3) evaluation of alternatives,(4) purchases and (5) post-purchase behavior.
After recognizing the needs and wants, consumers search for information about the product. There are two different types of ways to research information. Internal information search is information stored in the memory. This information is stored from previous experience with the product. For exampling researching Apple phones is considered internal if the person already has an Apple phone or has dealt with Apple products before. External information is information in the outside environment. There are two types of external information sources which are nonmarketing-controlled and marketing-controlled. A nonmarketing controlled information source are not associated with marketers promoting a product. This would include trying a product for the first time, getting recommendations from a personal source or reading reviews from a source. A marketing-controlled information source is based on the product with marketers promoting. This includes sales promotion, salespeople and the internet.
After getting information, the consumer is ready to make a decision.To make that decision consumers may evaluation alternatives. With Apple products especially the phones since they are a big hit, most people wouldn't really recommend an alternative. But there are some people, that will think about other phones including the Samsung Galaxy or even the LG phones. They both can compare to the Apple phones, all of them include touchscreen and they all have large screens now.
Post-purchase behavior is how well these expectations are met determines whether the consumer is satisfied or dissatisfied with the purchase. Most Apple consumer are satisfied with their products especially their phones since so many people purchase their phones yearly.
Monday, October 12, 2015
Chapter 5- Developing a Global Vision
Global Marketing is marketing that target marks throughout the world. Apple leads the United States retail market. In 2014, Apple has 453 retail stores in 16 different counties and online store is available in 39 countries. Apple opened it's first store outside of the United States in 2003 in Japan. Apple also does business in China which has some of the highest growth rates and also have the worlds largest population.
Global Marketing is marketing that target marks throughout the world. Apple leads the United States retail market. In 2014, Apple has 453 retail stores in 16 different counties and online store is available in 39 countries. Apple opened it's first store outside of the United States in 2003 in Japan. Apple also does business in China which has some of the highest growth rates and also have the worlds largest population.
As of 2014, Apples annual revenue was $182,795 billion dollars. Also as of July of 2015, Apple has over 115,000 employees.
Monday, October 5, 2015
Chapter 4- The Marketing Environment
Apple sells their products to many different consumers, from teens to older people. Many different people walk around with Apple phones for many different reasons. Teens probably walk around with iphones to seem "cool". And older people walk around with iphones because it's very simple to use. Apple makes stylish, yet simple phones. Many different nationalities also use Apple phones. The most popular Iphones as of right now are the newest ones even though people are still using the older ones.
Apple Phones & Samsung Galaxy Phones
Apples competition as of right now is Samsung Galaxy phones. They both come out with phones every year and they try making their phones better than the other. The newest phones that came out are the Apple Iphone 6s / Iphone 6s Plus and also the Samsung 6s / Samsung 6s Edge.
Apple sells their products to many different consumers, from teens to older people. Many different people walk around with Apple phones for many different reasons. Teens probably walk around with iphones to seem "cool". And older people walk around with iphones because it's very simple to use. Apple makes stylish, yet simple phones. Many different nationalities also use Apple phones. The most popular Iphones as of right now are the newest ones even though people are still using the older ones.
Apple Phones & Samsung Galaxy PhonesApples competition as of right now is Samsung Galaxy phones. They both come out with phones every year and they try making their phones better than the other. The newest phones that came out are the Apple Iphone 6s / Iphone 6s Plus and also the Samsung 6s / Samsung 6s Edge.
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