Apple offers a wide variety of services. Each service is different and caters to every consumer's specific needs.
Apple's genius bar is a tech station where a special trained support team helps customers with hardware and/or software problems.
Monday, December 7, 2015
Chapter 12- Services and Nonprofit Organization Marketing
Apple offers a wide variety of services. Each service is different and caters to every consumer's specific needs.
Apple's genius bar is a tech station where a special trained support team helps customers with hardware and/or software problems.
Apple offers a wide variety of services. Each service is different and caters to every consumer's specific needs.
Apple's genius bar is a tech station where a special trained support team helps customers with hardware and/or software problems.
Chapter 11- Developing and Managing Products
The secret behind Apple's success is their ability to innovating the market with their new products. Apple is a company that somehow comes up with different products or the same products with different features every year. They come up with new ideas on how to make their product better and more efficient to satisfy the markets needs. The goal of the Apple company is to new products / new featured products around the world to improve consumers lifestyles.
Apple launched the iPhone 6 Plus last year. In the introductory stage, the iPhone was being advertised all over the television, newspapers and other parts of social media until the day it was released. Since this product survived the introductory stage, it advances to the growth stage. In the growth stage, this is when everyone started buying the product and also preordering it online. Once the maturity stage that is when the products start getting cheaper. Currently the iPhone 6 Plus is in the maturity stage, due to the new iPhone 6s and 6s Plus that recently came out.
The secret behind Apple's success is their ability to innovating the market with their new products. Apple is a company that somehow comes up with different products or the same products with different features every year. They come up with new ideas on how to make their product better and more efficient to satisfy the markets needs. The goal of the Apple company is to new products / new featured products around the world to improve consumers lifestyles.
Apple launched the iPhone 6 Plus last year. In the introductory stage, the iPhone was being advertised all over the television, newspapers and other parts of social media until the day it was released. Since this product survived the introductory stage, it advances to the growth stage. In the growth stage, this is when everyone started buying the product and also preordering it online. Once the maturity stage that is when the products start getting cheaper. Currently the iPhone 6 Plus is in the maturity stage, due to the new iPhone 6s and 6s Plus that recently came out.
Monday, November 30, 2015
Chapter 8- Segmenting and Targeting Markets
Apple uses many different strategies for selecting and segmenting the target market. Apple uses strategies such as demographic segmentation. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income and education. Apple has 15 retail stores in New York. Apple has used a concentrated targeting strategy that has helped them position themselves as a popular company with quality products. The most successful and most applied segmentation strategy has been psychographic segmentation, which appeals to out personalities, attitudes, motives, and lifestyles. Apple has aimed at being a "lifestyle brand" and this lifestyle appeals from Tweens to Boomers, low income to high income individuals, and all shapes, sizes and races.
Apple uses many different strategies for selecting and segmenting the target market. Apple uses strategies such as demographic segmentation. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income and education. Apple has 15 retail stores in New York. Apple has used a concentrated targeting strategy that has helped them position themselves as a popular company with quality products. The most successful and most applied segmentation strategy has been psychographic segmentation, which appeals to out personalities, attitudes, motives, and lifestyles. Apple has aimed at being a "lifestyle brand" and this lifestyle appeals from Tweens to Boomers, low income to high income individuals, and all shapes, sizes and races.
Monday, November 23, 2015
Chapter 15- Marketing Communications
Apple uses both Promotional strategy and Competitive advantage in order to sell to consumers. Promotional strategy is a plan for the use of the elements of promotion advertising, public relations, personal selling, sales promotion, and social media. Competitive advantage is the set of unique features of a company and its product that are perceived by the target market as significant and superior to those of the competition. Many consumers that purchase Apple products believe that these are the best products in the market due to Apple comparing their phones to other well known phones in the market. Apple also uses promotion advertising, public relations, personal selling, sales promotion, and social media as part of their promotional strategy Apple advertises to their consumers and potential consumers by placing ads in places that they know many people will see, for example on the train, in the newspapers and on television. When advertising on the television, they show how to use it hands on, therefore they make it accessible to people watching their ads. Another way they advertise on the television is when they have commercials of celebrities with the new product.
Apple uses both Promotional strategy and Competitive advantage in order to sell to consumers. Promotional strategy is a plan for the use of the elements of promotion advertising, public relations, personal selling, sales promotion, and social media. Competitive advantage is the set of unique features of a company and its product that are perceived by the target market as significant and superior to those of the competition. Many consumers that purchase Apple products believe that these are the best products in the market due to Apple comparing their phones to other well known phones in the market. Apple also uses promotion advertising, public relations, personal selling, sales promotion, and social media as part of their promotional strategy Apple advertises to their consumers and potential consumers by placing ads in places that they know many people will see, for example on the train, in the newspapers and on television. When advertising on the television, they show how to use it hands on, therefore they make it accessible to people watching their ads. Another way they advertise on the television is when they have commercials of celebrities with the new product. Monday, November 16, 2015
Chapter 10- Product Concepts
A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange. There are two types of consumer products such as business product and consumer product. A business product also known as an industrial product, is used to manufacture other goods or services, to facilitate an organization's operation or to resell to other customers. A consumer product is bought to satisfy an individuals personal wants or needs. Apple's products can be classified as a consumer product. Apple products such as iPhones, iPads, and MacBook are for personal uses. Apple iPhones are considered a specialty product. Consumers look for that product and some will not settle for less. Plus not many stores sell Apple products.
A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange. There are two types of consumer products such as business product and consumer product. A business product also known as an industrial product, is used to manufacture other goods or services, to facilitate an organization's operation or to resell to other customers. A consumer product is bought to satisfy an individuals personal wants or needs. Apple's products can be classified as a consumer product. Apple products such as iPhones, iPads, and MacBook are for personal uses. Apple iPhones are considered a specialty product. Consumers look for that product and some will not settle for less. Plus not many stores sell Apple products.
Monday, November 9, 2015
Chapter 17- Personal Selling and Sales Management
Personal selling is a purchase situation involving a personal, paid-for-communication between two people in an attempt to influence each other. Apple uses personal selling to persuade potential customers or existing customers to buy their products. The company's stores have sales representatives who are trained in both product information and customer service. It is important for sales representatives to be up to date about the latest products in order to help consumers. When you walk into an Apple Store, you are greeted and a sale representative is always around to help when needed. Apple employees even let consumers get a feel of the products by letting you test them out to see which one better fits you.
Personal selling is a purchase situation involving a personal, paid-for-communication between two people in an attempt to influence each other. Apple uses personal selling to persuade potential customers or existing customers to buy their products. The company's stores have sales representatives who are trained in both product information and customer service. It is important for sales representatives to be up to date about the latest products in order to help consumers. When you walk into an Apple Store, you are greeted and a sale representative is always around to help when needed. Apple employees even let consumers get a feel of the products by letting you test them out to see which one better fits you.
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